Dr. Jud

The Complete Guide to Overcoming Chronic Anxiety (When Nothing Else Has Worked)

Dr. Jud Brewer
Dr. Jud Brewer, MD, PhD

Psychiatrist • Neuroscientist • Brown University Professor

NYT bestselling author · 20M+ TED views · Featured on 60 Minutes

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You’ve Tried Everything. You’re Still Anxious.

You’ve taken the medication. Maybe two or three different ones. You’ve sat through therapy sessions, filled out thought records, challenged your cognitive distortions. You downloaded the meditation app, did the breathing exercises, tried the cold showers. Some of it helped — for a while. And then the anxiety came back, like it always does, settling back into your chest and the back of your mind as if it had never left.

If that’s where you are right now, I want you to know something: the problem isn’t you. It isn’t that you didn’t try hard enough, that you’re too broken, or that your anxiety is somehow uniquely resistant to change. The problem is that nearly every conventional approach to anxiety misses something fundamental about how anxiety actually works in your brain.

As a psychiatrist, neuroscientist, and someone who has personally struggled with anxiety (I had IBS throughout college, which I later realized was anxiety living in my gut, and I had serious panic attacks during medical residency) I spent over twenty years studying why anxiety persists even when people do everything “right.” What I found changed the way I treat anxiety entirely: chronic anxiety isn’t a chemical imbalance you medicate or a thought pattern you correct. It’s a habit your brain has learned. And habits can be unlearned.

This guide is going to walk you through exactly how that works — the neuroscience, the clinical evidence, and the practical steps. Not vague reassurances. Not another list of coping techniques. The actual mechanism driving your anxiety and what you can do about it, based on research I’ve been conducting for over two decades at Brown University, University of Massachusetts, and Yale University.

Why Conventional Approaches Often Fall Short

Before I explain the approach, it helps to understand why what you’ve already tried may not have been enough. This isn’t about bashing medication or therapy — they help a lot of people, and I prescribe medication in my practice. It’s about being honest with you about the numbers so you can stop blaming yourself.

Medication: Better Than Placebo, But Not by Much

SSRIs — the most commonly prescribed class of anxiety medication — have a number needed to treat (NNT) of 5.2. That means for every five people who take an SSRI, roughly one will have a meaningful response beyond placebo. That’s not zero. But it means four out of five people won’t see a significant difference.

Why? Because SSRIs modulate serotonin levels, which can take the edge off the emotional intensity of anxiety. But they don’t address the behavioral pattern — the loop your brain runs through every time uncertainty shows up. You can dampen the signal while the pattern keeps firing in the background, and as soon as the medication stops or your stress increases, the pattern comes roaring back.

CBT: Smart, but It Has a Structural Problem

Cognitive Behavioral Therapy is well-researched and genuinely helpful for many people. I respect it. The issue is that CBT relies heavily on your prefrontal cortex — the part of the brain responsible for rational thinking, planning, and cognitive reframing. And here is the problem: your prefrontal cortex is the first thing to go offline when you’re stressed or anxious.

It’s like giving someone a set of tools and then locking the toolbox every time they need it. When you’re calm, you can absolutely identify your cognitive distortions and replace them with more balanced thoughts. But in the grip of a panic spiral at 2 AM? Good luck accessing that worksheet.

The neuroscience is clear on this. Under stress, your brain shifts processing from the prefrontal cortex to the survival-oriented regions — the amygdala and associated circuits. This is why you can know, rationally, that your anxiety is irrational and still feel completely consumed by it. Knowledge doesn’t override the older, faster brain systems that are running the show.

Generic Meditation: Right Direction, Wrong Target

Meditation, broadly speaking, is beneficial. It builds awareness, activates the parasympathetic nervous system, and can reduce stress over time. I’m a meditator myself and a meditation researcher — I believe in it.

But here’s the distinction most people miss: general meditation addresses the symptoms of anxiety (racing thoughts, physical tension, emotional overwhelm) without targeting the mechanism that keeps anxiety going. It’s like running a fan to cool down a room while the heater stays on full blast. You’ll feel a little relief, but the underlying pattern — the thing generating the anxiety — remains intact.

Breathing exercises? Same issue. A 4-7-8 breath can bring your nervous system down in the moment. That’s real and that’s useful. I teach a practice called Five-finger Breathing that is genuinely helpful in many situations. But it doesn’t change the reason your nervous system keeps spiking in the first place. The anxiety returns because the pattern that produces it was never addressed.

The Paper That Changed Everything

In 1985, a psychologist named Tom Borkovec published something that most people have never heard of — but it quietly reshaped our understanding of anxiety. In studying people with Generalized Anxiety Disorder, Borkovec observed something remarkable: worry doesn’t just reflect anxiety. Worry drives it.

Read that again. The thing you do when you’re anxious — the worrying, the ruminating, the mental spinning — isn’t just a symptom. It’s the engine. Borkovec found that worry functions to maintain anxiety. The very act of worrying reinforces the anxious state, creating a self-perpetuating cycle.

When I came across that paper, it hit me like a freight train. Because I already knew from my research on addiction that this is exactly how habits work. A trigger leads to a behavior, the behavior produces some kind of reward (even if it’s subtle), and that reward reinforces the behavior so your brain does it again next time. This is reward-based learning — the most fundamental way your brain learns anything, from what to eat to how to respond to stress.

And anxiety, I realized, was following the exact same pattern.

Anxiety Is a Habit (Not a Disorder You Manage)

This is the insight that changes everything, so let me be direct: anxiety follows the same trigger-behavior-reward cycle as any other habit. Your brain doesn’t distinguish between a smoking habit and a worry habit. It uses the same learning machinery for both.

Here’s how the anxiety habit loop works:

Trigger: Something uncertain happens. You get an ambiguous email from your boss. You feel a weird pain in your chest. Your kid doesn’t text back.

Behavior: You worry. You ruminate. You mentally rehearse worst-case scenarios. You Google your symptoms. You check your phone for the twentieth time.

Result: For a brief moment, worrying feels like you’re doing something about the problem. Your brain registers that tiny sense of control as a reward — not a big reward, but enough.

And that’s all your brain needs. That flicker of “at least I’m doing something” is enough reward to cement the pattern. Next time uncertainty shows up — and uncertainty always shows up — your brain runs the same loop. Trigger, worry, temporary relief. Trigger, worry, temporary relief.

Each repetition strengthens the pathway. It’s like going to the gym for anxiety: every worry rep makes your anxiety muscles stronger. Over time, the triggers get smaller and smaller. Eventually your brain doesn’t even need a real threat — a random physical sensation or a passing thought can kick the whole loop into gear.

This is why your anxiety feels so automatic. This is why it shows up “for no reason.” Your brain has gotten so efficient at running the worry loop that it fires on the smallest inputs, often below your conscious awareness.

The Evolutionary Bottleneck

How did your brain get so good at this? Evolution.

Your brain developed two incredibly useful capacities over millions of years. The first is fear — the ability to detect and respond to present danger. When a predator is in front of you, fear is essential. It activates your fight-or-flight system and gets you moving. The second is future planning — the ability to think ahead, anticipate problems, and prepare. When winter is coming, planning is essential. It helps you store food and build shelter.

Both of these are adaptive. Both helped your ancestors survive. The problem is what happens when they merge.

Fear + Future Planning = Anxiety.

When your brain takes the survival intensity of fear and applies it to hypothetical future scenarios, you get worry — the mental experience of treating things that might happen as things that are happening. Fear is about the present. Planning is about the future. Mix them together and you get a mental state that helps with neither.

Your body can’t distinguish between imagined danger and real danger. When you vividly imagine being fired, your cortisol spikes as if you’ve actually been fired. When you mentally rehearse a medical catastrophe, your heart races as if you’re in the ER. Your brain is running a fear response to a fiction — and reinforcing the habit every time.

The Three Gears: A Map for Unwinding Anxiety

Understanding that anxiety is a habit is the first step. The next is learning how to unwind it. Over two decades of clinical research, I’ve developed a framework called the Three Gears. Think of these as a practical manual for working with your brain’s reward-based learning system rather than against it. A way to “hack your brain” to get it to change, for good.

First Gear: Map Your Habit Loops

You can’t change a pattern you can’t see. First Gear is about becoming aware — really aware — of your anxiety habit loops as they happen.

This means identifying:

  • What triggered the anxiety? Was it a thought? A physical sensation? An email? A conversation?
  • What did you do? Did you worry? Ruminate? Avoid something? Reach for your phone? Eat? Snap at someone?
  • What did you get from it? Be honest here. What was the momentary payoff? A brief sense of control? Distraction? The feeling that at least you were “prepared”? How did that feel in your body?

Most people have never mapped their anxiety loops with this level of precision. They experience anxiety as a monolithic wall of dread. But when you break it down into these three components, something shifts. The anxiety becomes less overwhelming because you can see its moving parts.

I had a patient — let’s call her Sarah — who had been in therapy for six years for generalized anxiety disorder, or GAD. Smart, accomplished, deeply frustrated. When I asked her to map her primary anxiety loop, she identified it in about three minutes: Uncertainty about work (trigger) → mentally rehearsing everything that could go wrong for 20-30 minutes (behavior) → a brief sense of having “prepared” (result). She ran this loop dozens of times a day. She’d never seen it so clearly before.

Mapping doesn’t stop the loop. That’s not its job. Its job is to make the invisible visible. You can’t negotiate with something you can’t see.

Second Gear: Become Disenchanted

This is where the approach diverges from everything you’ve tried before. Second Gear doesn’t ask you to stop worrying. It doesn’t ask you to replace your anxious thought with a balanced one. It asks you one question:

“What am I actually getting from this?”

Not what you think you’re getting. What you’re actually getting. When you worry for twenty minutes about tomorrow’s meeting, do you feel less anxious afterward? When you mentally rehearse the worst-case scenario for the tenth time, are you more prepared? Or are you just more exhausted, more tense, and more anxious than when you started?

This is a felt-sense investigation, not an intellectual exercise. You’re not analyzing your anxiety from a distance. You’re paying attention to what worry actually feels like in your body, in real time. The tightness. The constriction. The restless, buzzing quality. The way your shoulders creep up toward your ears and your stomach clenches.

And here’s what happens when you pay careful attention: you become disenchanted. Not in a dramatic way. In a quiet, undeniable way. You start to notice that worry doesn’t actually deliver what it promises. That sense of control? It evaporates within seconds. The “preparation”? It’s the same catastrophic movie you’ve already played a hundred times, and it’s never once matched what actually happened.

This matters because the part of you brain that thinks that worry is a good response to anxiety can be updated, and these updates are based on experience. When you clearly see that worry feels terrible and doesn’t help, your brain starts to downgrade the reward value of worrying. Not because you told it to. Because it experienced the truth for itself.

I call this “updating the reward value of the behavior.” It’s the same mechanism that makes you lose your taste for a food that once made you sick. You don’t have to will yourself to avoid it — the desire simply fades because your brain has accurate information.

Disenchantment breaks anxiety’s spell.

Third Gear: Find the Bigger Better Offer

Here’s where most approaches fail: they try to take something away (the worry, the habit) without offering anything to replace it. They try to “white knuckle” the change. But your brain doesn’t work that way. Reward-based learning requires a reward. If you want your brain to drop an old habit, you need to offer it something genuinely more rewarding.

This is what I call the Bigger Better Offer — the BBO. And for anxiety, the BBO is curiosity.

This might sound strange. Curiosity? When you’re in the grip of anxiety, the last thing you feel is curious. But that’s precisely why it works.

Anxiety is closed. It contracts. It narrows your focus to the threat. It makes the world smaller. Curiosity is open. It expands. It widens your focus. It makes the world larger. They are neurobiologically incompatible — you literally cannot be genuinely curious and anxious at the same time.

The shift sounds like this: instead of “Oh no, what if…” you try “Ohhh, what does this anxiety actually feel like right now?” Instead of bracing against the sensation, you get interested in it. Where is it in my body? What’s its texture? Is it moving or still? Does it have an edge?

This isn’t about performing curiosity. It’s about tapping into the same open, interested quality you had as a child when you picked up a beetle or watched a rainstorm. That kind of curiosity feels inherently good — it’s intrinsically rewarding. And because it’s more rewarding than the false promise of worry, your brain starts to prefer it.

Over time, curiosity becomes your new default response to uncertainty. Not because you forced it, but because your brain learned — through direct experience — that it’s the better option.

What the Clinical Evidence Shows

I wouldn’t ask you to trust a framework just because it makes theoretical sense. If you’ve been struggling with chronic anxiety, you’ve probably heard a lot of things that “make sense” and didn’t help. So here’s what the data says.

In a randomized controlled trial of people with Generalized Anxiety Disorder — the clinical term for chronic, hard-to-control anxiety — participants who used this approach showed a 67% reduction in anxiety. Not a modest improvement. Not a “trend toward significance.” A 67% drop.

The number needed to treat (NNT) was 1.6. Compare that to the NNT of 5.2 for SSRIs. An NNT of 1.6 means that almost two out of every three people who use this approach see a clinically meaningful response. That’s almost unheard of in anxiety treatment research.

In a separate study with physicians — a population famous for burnout and resistant to “self-help” solutions — app-based delivery of this framework produced a 57% reduction in anxiety within 30 days. These weren’t people with a lot of free time. They were burned-out doctors who reported they couldn’t even spare time for self-care.

The mechanism mattered too. The studies found that the improvements were driven by two specific changes: decreased worry (the behavior in the habit loop) and increased emotional nonreactivity (the ability to notice an emotion without automatically reacting to it). This wasn’t a general relaxation effect. It was targeted disruption of the anxiety habit loop.

Participants also reported significant improvements in sleep. This makes sense when you think about it through the habit loop lens: if you’ve been lying awake at 2 AM running worry loops, and you start to see those loops clearly and respond with curiosity instead of engagement, the loops lose their grip — and so does the insomnia.

What This Looks Like in Practice

Theory is helpful. But you’re reading this because anxiety is affecting your actual life, and you want to know what this looks like Monday morning when you wake up with that familiar knot in your stomach. Let me walk you through a realistic example.

The moment: You wake up. Before you’ve even opened your eyes, the anxiety is there — a tight, buzzy sensation in your chest, a vague sense of dread. Your mind starts generating: What if today’s presentation goes badly? What if I forget what I’m supposed to say? What if my boss notices I’ve been struggling?

Old pattern (the habit loop): You lie in bed worrying for twenty minutes. You mentally rehearse the presentation. You catastrophize about being fired. You finally drag yourself up, exhausted before the day has started, anxiety now at an eight out of ten instead of the four it was when you woke up.

First Gear (Map it): You notice what’s happening. There it is — the trigger is this physical sensation in my chest. The behavior is the mental rehearsal. The result is… I feel more anxious, not less. Interesting.

Second Gear (Get curious about the reward): You check in with yourself. Does this worrying help? Am I actually more prepared? Or am I just more tired and more anxious? You feel into the body sensations of worry — the constriction, the restlessness. You notice it doesn’t feel good. Not at all.

Third Gear (Bring in curiosity): Instead of engaging with the worry narrative, you get curious about the sensation itself. Huh, what does this tightness in my chest actually feel like? It’s kind of buzzy. It’s in my upper chest. It seems to shift when I pay attention to it. You notice something opening — a small but unmistakable shift from closed to curious. The grip loosens, even just slightly.

You haven’t forced yourself to think positively. You haven’t white-knuckled your way through a breathing exercise. You’ve simply given your brain accurate information about the actual reward value of worrying — and offered it a genuinely better alternative.

This takes practice. The first time you try it, you might only catch the loop halfway through. That’s completely fine. You’re retraining a neural pathway that’s been reinforced thousands of times. Be patient with the process, but trust the mechanism: reward-based learning is the most powerful learning system your brain has, and it works in both directions.

Why Willpower Was Never Going to Work

If you’ve been beating yourself up for not being able to “just stop” worrying, let me give you a reason to stop: willpower is more myth than muscle when it comes to anxiety.

Willpower is a function of the prefrontal cortex — the most recently evolved part of the brain. It’s the part that plans, inhibits impulses, and makes rational decisions. And as I mentioned earlier, it goes offline under stress. This is neurobiological fact, not a metaphor.

When you’re anxious, your brain’s survival circuits are running the show. The amygdala is activated. Cortisol is flooding your system. Your prefrontal cortex — the very thing you need to exert willpower — is functionally impaired. Trying to willpower your way out of anxiety is like trying to drive a car with no engine. It doesn’t matter how hard you press the gas pedal.

This is why every approach that relies on “controlling” your thoughts, “choosing” not to worry, or “deciding” to be calm tends to fail for persistent anxiety. They all assume the prefrontal cortex is available. It isn’t.

A Note on “High Functioning” Anxiety

Maybe you don’t look anxious from the outside. You hold it together at work, show up for your family, hit your deadlines. People might even tell you how “put together” you seem. But underneath, the worry loops are running constantly — and the effort of maintaining that exterior is exhausting.

This is what many people call high functioning anxiety. It’s not a clinical diagnosis, but it describes a very real experience: chronic anxiety that doesn’t disable you visibly, but erodes your quality of life invisibly. You’re functional, but you’re suffering. And because you’re functional, you often don’t get the help you need — or you’re told your anxiety “isn’t that bad.”

If this is you, I want you to know: the habit loop doesn’t care how well you’re performing. It runs the same whether you’re bedridden or running a company. The same framework applies. In fact, high functioning anxiety may be especially responsive to this approach, because the very awareness and drive that makes you “high functioning” can be redirected from fueling worry loops to unwinding them.

The Three Gears framework works differently because it doesn’t require prefrontal cortex engagement. Curiosity is processed through different brain circuits — it activates the same reward pathways that drive learning and exploration. You don’t need willpower to be curious. You just need awareness.

Common Questions People Ask

“Is this just another form of meditation?”

No. Mindfulness exercises build general awareness and can be genuinely helpful. But this approach is specific: it targets the anxiety habit loop directly using the same reward-based learning system that created the habit. It’s closer to a brain retraining protocol than a meditation practice. You’re not sitting on a cushion trying to clear your mind. You’re actively mapping loops, evaluating rewards, and offering your brain a better option.

“Can this work alongside medication?”

Absolutely. This isn’t an either/or. If medication is taking the edge off enough for you to function, keep taking it. The framework works independently of your medication status — it targets the behavioral pattern, which medication doesn’t address. Many of the participants in our clinical trials were on medication during the study. Some eventually worked with their doctors to taper; others didn’t. The approach works either way.

“How long does this take?”

In our physician study, participants showed a 57% reduction in anxiety within 30 days. In the GAD trial, significant improvements emerged within the study period. But I want to be honest with you: this isn’t a quick fix. It’s a skill. The first week, you’re learning to see loops you’ve never noticed before. The second week, you’re getting familiar with the felt sense of worry’s actual reward value. By the third and fourth week, curiosity starts to become more natural. It’s a process, but the process itself is rewarding — you’re not white-knuckling your way through it.

“What if my anxiety is too severe for this?”

If you’re in acute crisis, please reach out to a mental health professional or crisis line. This approach is for chronic anxiety — the kind that hangs around despite treatment, the kind that runs as a background hum in your life. It’s been tested on people with clinically diagnosed Generalized Anxiety Disorder, and on burnt-out physicians with significant anxiety. If you’ve been dealing with anxiety that won’t quit despite conventional treatment, this is designed for you.

Your Next Step

If you’ve read this far, you’re already doing First Gear. You’re mapping the landscape — understanding how your anxiety works as a habit, why conventional approaches may not have been enough, and what an alternative looks like.

But reading about this is different from doing it. The shift from intellectual understanding to felt experience is where the real change happens. You can understand that worry doesn’t deliver what it promises, but until you feel that truth in your body — until you directly experience the constriction of worry versus the openness of curiosity — the habit loop stays intact.

This is exactly what the Going Beyond Anxiety program is designed for. It’s not a meditation app. It’s a structured, science-based program built on the same research described in this guide — the same framework that produced a 67% reduction in anxiety in our clinical trials. It walks you through each gear, with real-time guidance, so you’re not doing this alone.

You’ve already proven that you’re serious about addressing your anxiety — you’ve tried approaches that many people never get to. The question isn’t whether you’re capable of change. The question is whether you’ve been given the right framework. As my TED talk has shown to over 38 million viewers: when you work with your brain’s learning system rather than against it, change isn’t just possible. It becomes the natural outcome.

Anxiety is a habit. And habits — even chronic, deep, seemingly permanent ones — can be unlearned.

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Going Beyond Anxiety

Dr. Jud's cutting-edge anxiety reduction program that combines the latest neuroscience from his lab with compassionate coaching to help people control their anxiety, end worry habits, and learn to flourish.

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