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I'm Jud Brewer. My research shows that how we eat matters more than what we eat. After two decades studying habit change at Yale, MIT, and Brown, I've found that diets fail because they fight against your brain instead of working with it.
Inside your guide, you'll find a framework for understanding why willpower doesn't work — and what does. The exercises will help you start noticing the habit loops behind your eating patterns.
But here's what I've learned from working with over 100,000 people:
Understanding the pattern is the first step, but changing it — especially in the moment when cravings hit or you're reaching for food out of stress — is harder to do alone.
Awareness without support often turns into another thing to judge yourself for.